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Welcome to Al Roofoof

Brand Story

Founded in 1985, our journey began with a passion for delivering the finest coffee experiences to Oman. As the official supplier of renowned brands like illy, Dammann, Jura, Sage, San Benedetto, Conti, and UNIC, we’ve built a legacy of quality and trust over the years. In 2019, we took our commitment to excellence a step further by opening our coffee shop—a space where our customers can savor the very best of what we offer.

Our coffee shop is not just a place to enjoy a cup of coffee; it’s a celebration of our heritage and the rich flavors we’ve carefully curated for decades. We believe in the power of coffee to bring people together, to inspire creativity, and to create moments of connection. Every cup we serve is a testament to our dedication to quality, authenticity, and the joy of sharing the perfect brew.

 

Mission

Our mission is to deliver an unparalleled coffee experience by offering the highest quality products from world-renowned brands, fostering a welcoming environment where every cup is a celebration of taste, tradition, and connection.

Vission

To be the leading destination for coffee enthusiasts in Oman, known for our commitment to excellence, innovation, and community, while continuously elevating the coffee culture in the region.

Values

Quality: We are dedicated to providing the finest coffee and related products, ensuring every customer enjoys an exceptional experience.
Authenticity: We stay true to our roots, honoring the heritage of the brands we represent and the traditions of coffee-making.
Customer-Centricity: Our customers are at the heart of everything we do. We strive to create a warm, inviting atmosphere where everyone feels valued.
Innovation: We embrace innovation in our products, services, and experiences, always seeking new ways to delight our customers.
Community: We believe in the power of coffee to bring people together and are committed to fostering a sense of community within our coffee shop and beyond.

Our Brands

Breville Kitchen Appliances
Dammann Frères Tea
Conti Coffee Machines
DaVinci Gourmet
illy Gourmet Coffee
Jura Coffee Machines
La San Marco Coffee Machines
Sage Kitchen Appliances
San Benedetto Natural Mineral Water
Nueva Simonelli Coffee Machines
Tea Forté
Unic Coffee Machines
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